CPGD or ‘consumer packaged goods directory’ is the best place to find incredible new brands.
The newsletter looked nothing like the Piet Mondrain styled site. There was minimal text hierarchy and the 5 new brands added each week were at the very bottom. We needed to overhaul the layout and add consistency.
Our goal was to give the newsletter an infusion of style, clear hierarchy, and better mobile experience. Conquered challenges included a troublesome RSS feed, full width buttons, and making sure the new template was fully editable within Mailchimp. The fine people at CPGD are now able to edit every module directly in Mailchimp, no HTML knowledge necessary. The result is a beautiful, accessible, fully responsive newsletter. We also redesigned the welcome email, subscribe at www.cpgd.xyz to see it live!