Positioned in a tight direct to consumer bedding market, Molecules product and marketing needed to set themselves apart.


  • Email, 
  • Web UI/UX

The Challenge

Molecule had great assets but templated designs and lack of personality left creative feeling somewhat steril.

The Results

Our goal was to make Molecules creative more approachable through movement, color, and informative product sections. Emails were often text heavy, making typographic hierarchy equally important. These changes made it easier for customers to skim and glean the educational aspect of each email, learning how Molecule’s product could make a differnece in their life.





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