Foot Cardigan

The worlds coolest sock subscription deserves the very best in creative. We redesigned their squeeze page and increased conversion rates by 65.71%.

Old Creative

The Challenge

Email design needed a clear product focus and design flow to guide the customer.

The old subscription page was cluttered, difficult to navigate, and every element was fighting for attention. It needed re-focused and a mobile-first approach.

The Results

We designed custom emails to fit Foot Cardigans colorful, approachable, exciting brand. Average email length was shortened to help focus the message and large colorful CTA’s led to the squeeze page.

For their squeeze page redesign we focused on the customer journey, ensuring the customer could easily understand the subscription and just how awesome the socks are. The mobile-first design with a CTA in the hero, clearer value prop, and abundant social proof increased conversion rates by 65.61% and revenue by 161%.

Increased Conversions
Increase in Revenue
" ... I couldn't recommend Tapptiv more..."

I was referred to Jordan by another business that sung his praises and I have not been disappointed. Not only is Jordan extremely creative, but he is also very professional. He follows briefs and provides his magical touch to make the final design even better than expected. He is very responsive and always turns around projects according to our timelines. I couldn't recommend Tapptiv more and I know that you will be saying the same after working with them on your projects.

Daniel Seeff
CEO, Foot Cardigan

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